Across the globe, students of all ages are facing an escalating mental health crisis. In a recent report by UNICEF, Japan ranked 32nd out of 43 countries in terms of mental health, despite ranking first in physical health. In 2024 alone, 20,320 people in Japan died by suicide, including 1,077 students. Of those, 529 were elementary, junior high, or high school students. While suicide rates among adults have gradually declined, the number of youth suicides continues to rise, a deeply troubling trend.
This fall, TELL is launching a national student mental health campaign aimed at bringing hope to young people across Japan. Our mission is to foster open dialogue, reduce stigma, and promote mental well-being in school communities.
As part of the campaign, from September 10th (World Suicide Prevention Day) to October 10th (World Mental Health Day), we are inviting schools, students, parents, and community members to join the STEP UP Challenge—a nationwide effort to raise awareness and support for mental health. The goal is simple yet powerful: complete 20,320 steps individually or as a group in honour of each life lost to suicide in Japan this year.
We’re also encouraging everyone to get creative. Any activity that meaningfully incorporates the number 20,320 qualifies. Whether it’s a physical challenge, a classroom initiative, a workplace event, or a community gathering, your effort will help spark vital conversations and show solidarity. Participating schools, companies, and groups will also be eligible for a prize. Let’s come together to support mental health, break the silence, and remind young people across Japan that they are not alone.
Change starts with a single step—together, we can walk toward a brighter, healthier future. Start organizing your team today and stay tuned for the registration launch!